Maybe We Could Be A Thing' is a business advisory and creative production collective based in Stockholm, Sweden. An umbrella consisting of a tight core team, acting as both strategic consultants, and as a hands on one stop shop agency with many years of experience from film, events and the processes behind producing true content to grow both your internal and external brand.
With both feet planted in communication and strategy, but with one sturdy leg in film production and the other in events, learnings and entertainment, we create powerful narratives and events that fosters curiosity, drive change, help transform the way your brand is perceived and inspire action. Sometimes these two legs are intertwined, dancing together, forming a strong collaborative bond that enables us to move swiftly in productions, but they also function separately, with their own clear procedures and goals - all depending on your specific needs.
We are dedicated to elevating brands with captivating storytelling and learnings that back your core values, key messages and offers, making sure you live your brand and walk the talk. And we create events and event processes that take advantage of your own competences to make you a part of the event, instead of just being an account in the ’Big-E industry’.
That’s the business. But at our core, it’s really all about the people. We make our decisions with peoples wellbeing and growth as a priority. We challenge and question chosen truths and convictions and share our knowledge and passion. Just like you want to do. And we’ve never missed a deadline.
Simply put, ’Maybe We Could Be A Thing’, is your one stop shop for helping you create and produce strategic brand building content and communication that start from within and radiate outwards.
We have the skills and experience to solve a lot and create what you need in your production by ourselves. Scale it down so to speak.
But we also have the rollerdecks filled with project managers from all fields, an excellent network of creatives, handy people and a bunch of really skilled tech providers - to build you the solid temporary organization you need for your production. Scaling up as large as you want it. Because sometimes size matters.
Do you want you own talk show? And what would you fill it with - for 6 hours? We've done it. On a global scale. In fact, we even scaled it up to be 9 different shows. Simultaneously. And we filled them all with both strategic content and entertainment that kept the entire Klarna glued to their screens.
But that's almost bragging. And we don't do that. What we do do is find your needs, and create strategic content - films and events that both suit your needs - and fit your budget.
That's the short written elevator pitch, but…
Give us 30 minutes in a meeting - tell us what your specific needs are - and we can talk about what storytelling really is, and how it can create a narrative around you and your business that’s not only essential, but holds the key to breaking through todays digital noise. Or we can tell you a little about how we started up Klarna's global internal event team, transforming a small group of inexperienced people into a swift and efficient moving event production team, and the event process and clear structure we created to launch two of the biggest events during the pandemic. Taking advantage of everything Klarna already knew and did – PR, marketing, internal communication, employer branding and social media.
Regardless of which projects would be possible to do together, or in what way your scale is tipping - scale up, or down - we are certain we can provide you with precision service right where you might need it in your process. So that you can start securing strong content - that communicates who you are - from the inside - with an agency's delivery quality.
But it all starts with a meeting. Book it here.
Amongst our clients, past and present, you find brands such as: Avoki, Klarna, LKAB, Netlight, Swedbank, EQT, ICA, Scania, AFA Försäkring, Coca Cola, Scania, Oriola, Söderberg & partners and Sandvik.
The creative duo behind ’Maybe We Could Be A Thing’ is Strategic Producer Anna "Sho Mourou" Mourou and Storyteller/Director Martin "Krajan" Krajewski (Click the links to learn more about them). They have worked together for many years on various big productions before joining forces. Where Anna stands behind the processes of creating and producing events, Krajan takes lead on storytelling, film production and content creation.
Together they share a strong passion for communication, not only as a means of driving business, but to inspire, transfer knowledge, increase understanding and drive change. They also share a coaching background and use those abilities to both understand you better, but also perhaps to ask the questions that other agencies don’t.
We figure it goes like this... If you take a couple of solution oriented creative minds with a passion for people, storytelling and communication, add their vast experience, good dependable networks, solid track and delivery records, throw in a couple of awards, and you put them in the same room... well, you get a thing. A good thing.
The name Maybe We Could Be A Thing derives from an aspiration to form personal relationships with you as our client. We like personal. And up close. We want to be a thing - with you. So let us get BFF tight with you and form a partnership where your vision and our creativity meet, setting new standards for your communication and building lasting brand loyalty.
It sounds like both the beginning and the ending of a beautiful fairytale, doesn't it? Well, that's storytelling at its best.
But every friendship starts with curiousity. And a meeting.
Let's be A Thing.
Book a discovery call and let's schedule a meeting.
If you are curious and care to know more about our Storytelling process before you book that essential meeting -
Navigating the vast landscape of the 'big-event industry' can be a smooth experience. There are numerous great bureaus producing some great events out there. But it can also leave you feeling like just another account, lost in the sea of grand productions. You may very well become hunky-dory with the PL and Producer, but there are contractors and subcontractors you'll never meet, and the overall lack of personalization, connection and longer chain of command can stifle creativity and diminish the impact of your events. But there's a powerful alternative: gaining the expertise and capability to produce more content in-house.
By building in-house production capabilities, you take control of your narrative. You can ensure that every event, big or small, resonates with your core values and messaging. And that the vision and values are truly understod. Not just repeated. This shift not only fosters authenticity but also allows for greater flexibility and innovation. Instead of paying premium prices for outsourced services, you invest in your team and resources, leading to long-term savings, and fostering a sense of ownership and pride. And when your internal team handles production, you maintain a consistent brand voice across all events. You don’t just follow the brand guidelines - you write them - and can adapt quickly to changes and customize events to meet specific needs.
It’s for you - by you.
At Maybe We Could Be A Thing, we’ve seen firsthand how empowering our clients to produce content in-house transforms their event experiences. By sharing our expertise and providing strategic guidance, we help organizations elevate their events from ordinary to extraordinary. The result is a more authentic, impactful, and resonant brand presence that stands out in the crowded event landscape.
In essence, taking control of your event production is about reclaiming your brand's unique voice and leveraging it to create unforgettable experiences. It’s about ensuring that every event is a true reflection of who you are, driven by your vision and crafted with the authenticity that only an in-house team can deliver.
We can teach you how to ’run it like an agency’.
Ever wonder what makes a story memorable? Why certain stories linger in our minds?
And how these specific stories become important to us? Now ask yourself:
what would happen if your story was told in a way that others would remember it?
Your company’s vision and values are more than just words on a page; it’s a declaration of your aspirations and the impact you aim to make. And in a world where we are constantly bombarded by content, trust - the cornerstone of any healthy and successful relationship - is at an all-time low. Trust must be earned, through consistent and transparent actions. It’s not enough to just say you are ’sustainable’. So what is it worth to you - speaking about sustainability, change, transformation, good and solid values, inclusiveness and trust - if you don’t follow it up, actually showing what those values stand for and what they really mean. Besides for being just bold words.
Storytelling emerges as a vital tool for companies to build genuine connections and demonstrate authenticity. A well-crafted story does more than just convey information; it breathes life into your vision, showcases your commitment, and proves that you walk the talk. It allows companies to openly share their journey, challenges, and triumphs, fostering a sense of honesty and reliability. When a company tells its story authentically, it reassures stakeholders that it stands by its promises and operates with integrity, and that you are committed to your goals and capable of achieving them.
Internally, storytelling fosters curiosity and deepens understanding among employees. It connects teams, transcending departmental boundaries, and cultivates a shared sense of purpose. It makes your employees brand ambassadors in a way that just repeating your core values, like a mantra, can’t. It gets them involved.
Stories have a unique power to create emotional connections. They humanize your brand, making it relatable and memorable. Whether through a heartfelt customer testimonial, a behind-the-scenes look at your operations, or an employee’s personal journey within the company, stories bridge the gap between your organization and its audience. They also serve as a dynamic tool for knowledge transfer, turning complex information into engaging, digestible content.
In essence, storytelling is not just a marketing tactic; it’s a strategic approach to building trust, demonstrating transparency, and fostering a connected, informed community both inside and outside your organization. By embracing storytelling, you show that you are not just a business, but a collection of passionate people committed to making a meaningful impact.
Let’s uncover the hidden gems and stories that hide within your own walls and tell them in a way that others remember them.
So, let's sit down together, let us look at your communications plan and see how storytelling and films will not only support your current plan, but enhance it, making it break through all that digital noise out there. A good story does that. A good story adds meaning to your communication. And meaning, well, that creates value.
Let's meet.
Want to know more about our Storytelling process before you book that essential meeting?
We are stepping into a new era. With AI here to do the base brainwork for us, it's our time to develop the human in us, the talents AI can never replace. So what is AI teaching us about who we are? 80% of our brain functions are the same as AI.
And just like promting AI we have to promt ourselves, to create the emotions, thoughts and believes we want for ourselves.
If you want to perform better at work, have more security in your team, grow in your leadership, feel better about work, about yourself, then the key is taking control over that brain.
That is what AI is here to teach us, what it is to be human.
'How to update your AI brain - AI and humanity' is just one of the keynote speaks Anna Mourou pulls out of her hat. Other topics to spark engagement, raise awareness and spread learnings are:
- Walk the Talk, How employees becomes the brand
- Gender & inclusion in communication & event
- Mental fitness at work
- Worklife with adhd
- She Captain, How to make a digital brand come to life
When not producing, Anna, being born to stand on a stage, moderates and hosts all types of stage and on-camera broadcasts. She has a journalism background and a vast experience in writing scripts for the stage and also provide speaker coaching for CEO teams and internal speakers.
